Online Marketing
So your website is already running. Now it's time to get your site working for you.
I can help you understand the process of maintaining a brand identity online. This means getting a handle on social media, optimizing your content for search, and setting yourself up to work in a sane and efficient way.
Marketing Services Include:
- Monitoring online chatter about keywords related to your business
- Recommending achievable changes that will help your website(s) work better
- Getting traditional media coverage to reinforce your campaign message
- Establishing link exchange opportunities to promote your site(s)
- Search engine optimization tops for content development
- Reviewing your online identity on a regular basis
- Assessment of new technologies and third party vendors
- Configuration of site monitoring, webmaster tools and analytics packages
- Training on site reporting tools
Availability
I offer both incident and retainer based services in this area. If you are looking for ongoing maintenance of your brand and would like to see it grow over time, I highly recommend the retainer service which I offer for select clients who are want to take their site to the next level.
Contact me to setup consultation »
Links
- Marketing Sherpa - has a great weekly eCommerce newsletter
- Google Alerts - lets you monitor what's new in Google for keywords you specify
- Google Analytics - counts your visitors, makes nice reports and has a good blog.
- Google Webmaster Tools - configure how your site appears in Google's search results
- Omniture SiteCatalyst - like Google Analytics but on steroids. Great for corporate e-Commerce.
- Stem Legal - a firm which does publicity and search engine optimization for professional services firms.
- NetSetGo - web analytics, search engine marketing and pay-per-click specialist Andrea Hadley
- WiderFunnel - these conversion optimization specialists will help you target your eCommerce customers better.